jmc

We see that $2^7=128$ is the largest power of 2 less than 222, leaving us with $222-128=94$. Since the next largest power of 2, $2^6=64$, is less than 94, we are left with the remainder $94-64=30$. Because $2^5=32$ is greater than 30, the next non-zero coefficient goes to the $2^4=16$ term, giving us a remainder of $30-16=14$. Continuing from here, we find that $222_{10}=1\cdot 2^7+1\cdot 2^6+0\cdot 2^5+1\cdot 2^4+1\cdot 2^3+1\cdot 2^2+1\cdot 2^1+0\cdot 2^0=11011110_2$. This gives us the sum $1+1+0+1+1+1+1+0=\boxed{6}$.