jmc

The line of reflection is the perpendicular bisector of the segment connecting the point with its image under the reflection. The slope of the segment is $\frac{5-1}{9-1}=\frac{1}{2}$. Since the line of reflection is perpendicular, its slope, $m$, equals $-2$. By the midpoint formula, the coordinates of the midpoint of the segment are $\left(\frac{9+1}{2},\frac{5+1}{2}\right)=(5,3)$. Since the line of reflection goes through this point, we have $3=(-2)(5)+b$, and so $b=13$. Thus $m+b=-2+13=\boxed{11}.$